Today we share with you the data from a survey conducted by Ipsos MORI and Microsoft. It confirms that technology has a positive impact on SMEs. It can improve processes, communications and boost worker efficiency. This would facilitate access to new business or information that optimises customer service and innovation.
The application of technology in small and medium-sized Spanish companies has a direct impact on their productivity and business figures. This is the main conclusion drawn from the survey of 300 employees and 30 managers of SMEs in our country. It shows that technology allows a direct improvement in the work-life balance of employees. Almost half of the employees consider that they do not need to be in the office all the time to carry out their work normally. This is, of course, thanks to the possibility of accessing the company’s internal systems. This makes it possible to work remotely using mobile devices and the cloud.
Security
The study highlights that those SMEs that have already applied new technologies to their business have the perception that both their data and their customers’ data are protected. Around 80% of those interviewed are confident in the level of security present in business IT. Four out of five employees are positive about the fact that information is protected wherever it is.
Communication and customer relations
In terms of the impact on business and customer relations, 46% agree that technology has improved communication and customer relations, while 54% believe that technology facilitates detailed customer knowledge. In addition, 80% of the respondents also value the immediate access to information and knowledge of the entire business facilitated by technology, a fact that SME managers believe can help them to take advantage of new business opportunities. Furthermore, two out of five respondents believe that the economic position of the SME will improve thanks to the implementation of technology in the development of its work.
Your technological partner
At Esferize we believe in digital transformation as a tool to boost the business of SMEs. For this reason, we recommend going down the digital path accompanied by a trusted partner and expert in the sector. Issues such as security, mobility or the migration strategy and use of cloud computing services of a company should not be entrusted to just anyone.
If you have any queries, please do not hesitate to contact us. Our team of professionals will be pleased to help you.
