One of the most widely used hotel innovation tools is digitalisation. It is here to stay, completely changing the customer experience. However, today we want to focus on those hotel innovation trends that do not depend only on technological innovation. We are referring to new business models.
In recent years, and especially after the pandemic, hotels are undergoing changes in their business models to meet the new needs of guests. Moreover, thanks to these actions, they can set themselves apart from their competitors. This innovation can be geared towards meeting the new requirements of other companies’ employees, as well as offering a range of services to customers not necessarily staying at the hotel, and even focusing on the new trend of digital nomads. As a result, here are the five hotel innovation trends already being offered by some of the most disruptive chains.
Hotel Office or Room Office
It consists of converting hotel rooms and spaces into offices, mobile offices, warehouses, showrooms, coworking areas or meeting rooms.
Cohoteling
Invite you to enjoy the services of the hotels in your city without having to stay in them. For example, Hotelbreak with its concept of daycations.
Workation
It is the fusion of holidays and work. Ideal for the growing demand of digital nomads, as well as the rise of virtual or remote working.
Daybreakers or Coliving Hotels
It consists of dividing the unit of sale of a night’s accommodation into hours, half-stay, week, fortnight or month. Open to the business of temporary rentals.
Ownhoteling
This is the trend for single-guest hotels where the enjoyment comes from not bumping into anyone.
Even so, if you are thinking of going further in the innovation of your hotel and always offer the best to your guests, don’t miss our five technological solutions for hotels.
