According to studies based on satisfaction surveys, guests prefer and value the free Wi-Fi service more than other hotel services. Even ahead of the quality of the breakfast buffet, for example. Therefore, having a Wi-Fi Hotspot in your hotel is a determining factor that improves the guest’s quality of experience (QoE).
Among other interesting data, we can highlight
- User reviews point to free Wi-Fi as one of the first reasons to book one hotel or another.
- When there is no free Wi-Fi, many new customers indicate this as a complaint on their social networks. On the other hand, if there is, the possibility of customer loyalty and recommendation of the establishment is high.
- The cost of a professional and modern Wi-Fi installation is very low compared to the cost of a bad service, it produces great customer satisfaction and significantly improves the hotel’s image.
Tests at the Hotel Hyatt Regency in Santa Clara, California, showed that offering free Wi-Fi in the hotel increased customer spending, making it a very profitable investment.
A study of hotels in Spain found that it was mostly used to “stay connected”: checking email and social networks. While it is true that the user uses the Internet more for leisure on leisure trips, it is on business trips and at corporate events where quality WiFi is vital for the customer.
Reality shows that in 2015, offering quality Wi-Fi is becoming increasingly important to capture future customers and retain current ones. But the quality of the user experience is not only about speed but also about sensations. And this is where the captive portal offered by the hotel is a definitive factor: a clean access page that sells the image of the establishment, relevant and dynamic ad-hoc information that sells the hotel’s services, simplicity and variety in the mechanisms for accessing the Internet without any inconvenience…
At Esferize we anticipated this reality ten years ago, developing the Magallanes captive portal, one of our hallmarks. Since then we have continued to update the platform in line with the changing requirements of the hotel business.
Some of the business benefits that the hotel achieves with Magallanes
- Image: Captive portal configurable with the customer’s Look&Feel.
- Reliability: Esferize proactively monitors the platform 24x7x365 for your peace of mind.
- Modernity: Integration with social networks and the possibility of logging in through Facebook, Twitter and Google accounts.
- Security: Magallanes blocks traffic between hotel guests and guarantees compliance with European directives and LOPD.
We hope that this data has been useful for you to learn about a reality that directly influences the intention and decision of customers to buy, as Wi-Fi has ceased to be a bonus or extra service and has become a basic necessity demanded by all users.
